Em 2018, criou a identidade visual do Click, o portal global da ABInbev, adaptada para 11 países. Entre 2017 a 2019, fez a direção de arte para diversas ativações da Galeria Melissa em Nova York. Também em 2019, ilustrou e animou backdrops para o show de Davi Sabbag no evento TIDAL X HITS.
Em 2022, participou da concepção visual do evento Iguatemi Talks Fashion e trabalhou no desdobramento da identidade e direção de arte para social media da linha Natura Biome. No ano seguinte, assinou a direção de arte da campanha de CASACOR 2023, onde além dos visuais, foi responsável pela direção e edição do filme para TV.
EN João Felipe Veloso is a multidisciplinary art director with 15 years of experience in graphic design, digital design, motion design, visual identity, user interface, and video editing. Working independently for over 8 years, he has collaborated with major Brazilian and international brands such as Google, ABInbev, Samsung, Natura, Melissa, and Nubank.
In 2018, he created the visual identity for Click, ABInbev's global portal, which was adapted for 11 countries. From 2017 to 2019, he art-directed various activations for Galeria Melissa in New York. Also in 2019, he illustrated and animated backdrops for Davi Sabbag's show at the TIDAL X HITS event.
In 2022, he participated in the visual conception of the Iguatemi Talks Fashion event and worked on the identity and art direction for the social media of the Natura Biome line. The following year, he signed the art direction for the CASACOR 2023 campaign, where, in addition to visuals, he was responsible for directing and editing the TV commercial.
Identity
Art Direction
Graphic Design
Motion Design
User Interface
Presentation
Selected
Clients
Ambev
ABInBev
Iguatemi
Greenpeace
Natura
Renner
McDonald’s
iFood
Melissa
NuBank
EBANX
Falconi
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